- About the program
- Subjects
Certificate awarded
Master Degree
Major
Marketing
Program outcomes
Program objectives
Job Market
Description
M.Sc. Degree
Program content
Duration
3 Terms
General credits
1
Elective credits
0
Compulsory credits
1
Total credits
1
| Subject code | Subject name | Credits | Subject type | Subject prerequisites |
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| GCO500 | Scientific Research Methods | 3 | Compulsory | - |
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| GCO505 | Applied Statistics | 3 | Compulsory | - |
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| MRKT501 | Consumer Behavior | 3 | Compulsory | - |
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| ECO501 | Analytical Microeconomics | 3 | Compulsory | - |
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| MRKT503 | International Marketing | 3 | Compulsory | - |
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| MRKT510 | Services Marketing | 3 | Compulsory | - |
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| MRKT515 | Marketing Mix Management | 3 | Compulsory | MRKT513 |
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| MRKT513 | Marketing Management and Strategies | 3 | Compulsory | - |
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| MRKT519 | Case Studies in Marketing | 3 | Compulsory | GCO500, MRKT517 |
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| MRKT517 | Marketing Research | 3 | Compulsory | GCO500 |
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| MRKT520 | Marketing Ethics | 3 | Thesis Substitute | GCO500, GCO505, MRKT501, ECO501, MRKT503, MRKT510, MRKT515, MRKT513, MRKT519, MRKT517 |
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| MRKT522 | Promotional Mix Management | 3 | Thesis Substitute | GCO500, GCO505, MRKT501, ECO501, MRKT503, MRKT510, MRKT515, MRKT513, MRKT519, MRKT517 |
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| MRKT525 | The art of dealing with customers | 3 | Thesis Substitute | GCO500, GCO505, MRKT501, ECO501, MRKT503, MRKT510, MRKT515, MRKT513, MRKT519, MRKT517 |
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| MRKT527 | Green Marketing | 3 | Thesis Substitute | GCO500, GCO505, MRKT501, ECO501, MRKT503, MRKT510, MRKT515, MRKT513, MRKT519, MRKT517 |
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| MRKT530 | Electronic Marketing | 3 | Thesis Substitute | GCO500, GCO505, MRKT501, ECO501, MRKT503, MRKT510, MRKT515, MRKT513, MRKT519, MRKT517 |
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